London Economics

Ofcom has published the report by London Economics “Consumer information on Broadband Net Neutrality”. This study uses an economic experiment and behavioural economics to test the impact on consumers’ internet package choice of how information about packages is presented. Participants in the experiment were faced with different information frames, including the use of colour coding for download speed, and were required to select the best package for their internet usage requirements. This study directly informs Ofcom’s work on Traffic Management and net neutrality.